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Located in the centre of Gippsland, Victoria approximately 260 kilometres east of Melbourne, Sale is the gateway to East Victoria, the Gippsland Lakes, 90 Mile Beach, mountains and many other exciting tourist destinations.

Sale has a population of over 14,000. Part of the Wellington Shire – ‘The Middle of Everywhere’, Sale has a diverse industry including agriculture, retail & professional services, companies including the Esso (Longford Gas Plant), and is the proud home of the East Sale RAAF base.

With its rich history, beautiful parks and lakes and wide variety of services, Sale is a great place to live. Residents have the freedom and relaxed atmosphere of the country, with all the convenience of a city. Being centrally located, Sale is the perfect base for tourists wishing to visit the many geographical and manmade destinations of Eastern Victoria, from the spectacular views of the High Country to bird watching on the Morass.

The city of Sale has a major regional hospital, 5 major banks, service stations, pubs & entertainment, high class restaurants with ample hospitality and accommodation providers, major supermarkets, greengrocers, bakeries, award winning butchers, a unique shopping strip with an extraordinary variety of retailers and a large shopping complex.

Schools and Churches are evidence of an affluent and progressive growing community.

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